About
Earnest Analytics (formerly Earnest Research) provides consumer and healthcare transaction data for investors. Acquired by Consumer Edge (April 2025). Raised $33.5M total including $15M Series B led by Pivot Investment Partners with Greycroft, Osage, Bonfire Ventures. Products include Orion Consumer Spend and Leo Medical Claims. Founded 2012 in NYC. Comprehensive alternative data measuring consumer/healthcare economies.
Key Facts
- [1]Founded: Founded in 2012 in New York, United States.
- [2]Funding: Total funding: $34M. Last round: Apr 2025. Stage: Growth.
- [3]Employees: Employee count: 51-200.
- [4]Acquisition: Acquired by Consumer Edge.
- [5]Company Type: Acquired company.
- [6]Website: Official website: earnestanalytics.com.
- [7]AI Technology: Core AI/ML technologies: Data Platform.
- [8]Region: Region: Americas (United States).
Founder
David Friedman
Co-founder & CEO
AI Technology
Data Platform
Data aggregation and enrichment platforms with minimal ML
Classification
Market Segments
Details
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Frequently Asked Questions
What is Earnest Analytics (Consumer Edge)?
Earnest Analytics (formerly Earnest Research) provides consumer and healthcare transaction data for investors. Acquired by Consumer Edge (April 2025). Raised $33.5M total including $15M Series B led by Pivot Investment Partners with Greycroft, Osage, Bonfire Ventures. Products include Orion Consumer Spend and Leo Medical Claims. Founded 2012 in NYC. Comprehensive alternative data measuring consumer/healthcare economies. Earnest Analytics (Consumer Edge) is classified in the Research & Data segment at the Data layer of the financial AI stack.
Who founded Earnest Analytics (Consumer Edge)?
Earnest Analytics (Consumer Edge) was founded by David Friedman (Co-founder & CEO) in 2012 in New York, United States. The company has been operating for 14 years. The company was acquired by Consumer Edge.
How much funding has Earnest Analytics (Consumer Edge) raised?
Earnest Analytics (Consumer Edge) has raised $34M in total funding, placing the company at the Growth stage. The most recent round closed in Apr 2025. Among 58 funded Research & Data companies, Earnest Analytics (Consumer Edge) ranks #36 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Earnest Analytics (Consumer Edge) use?
Earnest Analytics (Consumer Edge) primarily leverages Data Platform technology. Data aggregation and enrichment platforms with minimal ML. Within the Research & Data segment, 29 companies use this technology.
What market segment does Earnest Analytics (Consumer Edge) operate in?
Earnest Analytics (Consumer Edge) operates in the Research & Data and Trading & Markets market segments. AI research and data companies provide the intelligence layer of the financial ecosystem — processing vast quantities of structured and unstructured data into actionable insights for investors, analysts, and financial institutions. The company also has a footprint in trading & markets, reflecting its cross-functional approach to financial AI.
Where is Earnest Analytics (Consumer Edge) headquartered?
Earnest Analytics (Consumer Edge) is headquartered in New York, United States. The company operates in the Americas region. The team consists of 51-200 employees. United States is home to 324 financial AI companies tracked by AIFI Map.
Who are Earnest Analytics (Consumer Edge)'s competitors?
Companies similar to Earnest Analytics (Consumer Edge) in the Research & Data space include Ocrolus ($142M raised), Tegus ($112M raised), AlphaSense ($1.6B raised), Sentieo (Now AlphaSense) ($69M raised), Uplinq ($18M raised). These companies operate in related areas of financial AI: Ocrolus focuses on ai document automation for lending decisions. Tegus focuses on ai-generated investment research summaries. AlphaSense focuses on ai-powered market and search intelligence. (Based on AIFI Map classification data.)
What products does Earnest Analytics (Consumer Edge) offer?
Earnest Analytics (Consumer Edge) builds data-layer solutions for the financial services industry. The company's core offering: AI consumer transaction data analytics. The platform is powered by Data Platform technology.
Is Earnest Analytics (Consumer Edge) publicly traded?
Earnest Analytics (Consumer Edge) is no longer independently traded. The company was acquired by Consumer Edge. Prior to the acquisition, Earnest Analytics (Consumer Edge) had raised $34M in venture funding.