About
Kount is an AI fraud prevention platform acquired by Equifax for $640M in Feb 2021. Identity Trust Global Network links 32B digital interactions, 17B devices, and 5B annual transactions across 200 countries. Serves 9,000+ brands and payment providers. $60M+ annualized revenue at acquisition with 20%+ growth. Founded 2007 in Boise.
Key Facts
- [1]Employees: Employee count: 201-500.
- [2]Acquisition: Acquired by Equifax.
- [3]Company Type: Acquired company.
- [4]Website: Official website: kount.com.
- [5]AI Technology: Core AI/ML technologies: Predictive ML.
- [6]Region: Region: Americas (United States).
Founder
Brad Wiskirchen
Founder & CEO
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Kount (Equifax)?
Kount is an AI fraud prevention platform acquired by Equifax for $640M in Feb 2021. Identity Trust Global Network links 32B digital interactions, 17B devices, and 5B annual transactions across 200 countries. Serves 9,000+ brands and payment providers. $60M+ annualized revenue at acquisition with 20%+ growth. Founded 2007 in Boise. Kount (Equifax) is classified in the Risk & Compliance segment at the Models layer of the financial AI stack.
Who founded Kount (Equifax)?
Kount (Equifax) was founded by Brad Wiskirchen (Founder & CEO). The company was acquired by Equifax.
What AI technology does Kount (Equifax) use?
Kount (Equifax) primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Risk & Compliance segment, 42 companies use this technology.
What market segment does Kount (Equifax) operate in?
Kount (Equifax) operates in the Risk & Compliance market segment. AI risk and compliance companies protect financial institutions from fraud, money laundering, identity theft, and regulatory violations. This is one of the largest and most critical segments in the AI finance landscape, as the cost of financial crime and non-compliance runs into the hundreds of billions annually.
Where is Kount (Equifax) headquartered?
Kount (Equifax) is headquartered in Boise, United States. The company operates in the Americas region. The team consists of 201-500 employees. United States is home to 324 financial AI companies tracked by AIFI Map.
Who are Kount (Equifax)'s competitors?
Companies similar to Kount (Equifax) in the Risk & Compliance space include Feedzai ($431M raised), Sardine ($170M raised), Hawk AI ($83M raised), Resistant AI ($55M raised), Flagright ($8M raised). These companies operate in related areas of financial AI: Feedzai focuses on ai-native fraud and financial crime prevention platform for major banks. Sardine focuses on ai risk platform for fraud, credit, and compliance. Hawk AI focuses on ai-powered aml and fraud detection for banks and fintechs. (Based on AIFI Map classification data.)
What products does Kount (Equifax) offer?
Kount (Equifax) builds models-layer solutions for the financial services industry. The company's core offering: AI fraud prevention (Equifax). The platform is powered by Predictive ML technology.
Is Kount (Equifax) publicly traded?
Kount (Equifax) is no longer independently traded. The company was acquired by Equifax.