About
Persona provides identity verification infrastructure serving 3,000+ customers including OpenAI, LinkedIn, Instacart, and Block. Raised $200M Series D in 2025 at $2B valuation from Founders Fund and Ribbit. Hit $141M revenue in 2024 (doubled YoY) with 300M+ verifications processed. Ranked #1 in 2024 Gartner Critical Capabilities and highest for Execution in inaugural Magic Quadrant for Identity Verification.
Key Facts
- [1]Founded: Founded in 2018 in San Francisco, United States.
- [2]Funding: Total funding: $418M. Last round: Apr 2025. Stage: Late Stage.
- [3]Customers: Key customers include Square, Coursera.
- [4]Employees: Employee count: 201-500.
- [5]Website: Official website: withpersona.com.
- [6]AI Technology: Core AI/ML technologies: Predictive ML.
- [7]Region: Region: Americas (United States).
Founders
Rick Song
Co-founder & CEO
Charles Yeh
Co-founder
Key Customers & Partners
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Details
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Frequently Asked Questions
What is Persona?
Persona provides identity verification infrastructure serving 3,000+ customers including OpenAI, LinkedIn, Instacart, and Block. Raised $200M Series D in 2025 at $2B valuation from Founders Fund and Ribbit. Hit $141M revenue in 2024 (doubled YoY) with 300M+ verifications processed. Ranked #1 in 2024 Gartner Critical Capabilities and highest for Execution in inaugural Magic Quadrant for Identity Verification. Persona is classified in the Risk & Compliance segment at the Models layer of the financial AI stack.
Who founded Persona?
Persona was founded by Rick Song (Co-founder & CEO) and Charles Yeh (Co-founder) in 2018 in San Francisco, United States.
How much funding has Persona raised?
Persona has raised $418M in total funding, placing the company at the Late Stage stage. The most recent round closed in Apr 2025. Among 74 funded Risk & Compliance companies, Persona ranks #14 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Persona use?
Persona primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Risk & Compliance segment, 42 companies use this technology.
What market segment does Persona operate in?
Persona operates in the Risk & Compliance and Lending & Credit and Banking & Payments and Crypto & Web3 market segments. AI risk and compliance companies protect financial institutions from fraud, money laundering, identity theft, and regulatory violations. This is one of the largest and most critical segments in the AI finance landscape, as the cost of financial crime and non-compliance runs into the hundreds of billions annually. The company also has a footprint in lending & credit and banking & payments and crypto & web3, reflecting its cross-functional approach to financial AI.
Where is Persona headquartered?
Persona is headquartered in San Francisco, United States. The company operates in the Americas region. The team consists of 201-500 employees. United States is home to 324 financial AI companies tracked by AIFI Map.
Who are Persona's competitors?
Companies similar to Persona in the Risk & Compliance space include Feedzai ($431M raised), Sardine ($170M raised), Hawk AI ($83M raised), Resistant AI ($55M raised), Flagright ($8M raised). These companies operate in related areas of financial AI: Feedzai focuses on ai-native fraud and financial crime prevention platform for major banks. Sardine focuses on ai risk platform for fraud, credit, and compliance. Hawk AI focuses on ai-powered aml and fraud detection for banks and fintechs. (Based on AIFI Map classification data.)
What products does Persona offer?
Persona builds models-layer solutions for the financial services industry. The company's core offering: AI identity infrastructure platform. The platform is powered by Predictive ML technology. Notable users include Square, Coursera.