About
SigFig provides white-label robo-advisory technology that banks embed into their own platforms. Pivoted from B2C to B2B in 2015, now powering automated investment services for Wells Fargo, UBS, and regional banks. Features include portfolio management, rebalancing, tax-loss harvesting, and goal tracking. Platform integrates directly into bank dashboards so customers can invest without leaving their existing accounts. UBS made a strategic equity investment.
Key Facts
- [1]Founded: Founded in 2007 in San Francisco, United States.
- [2]Funding: Total funding: $117M. Last round: Jun 2018. Stage: Growth.
- [3]Customers: Key customers include Wells Fargo, UBS.
- [4]Employees: Employee count: 51-200.
- [5]Website: Official website: sigfig.com.
- [6]AI Technology: Core AI/ML technologies: Reinforcement Learning.
- [7]Region: Region: Americas (United States).
Founder
Mike Sha
Co-founder & CEO
Key Customers & Partners
AI Technology
Reinforcement Learning
Reinforcement learning for trading and portfolio optimization
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is SigFig?
SigFig provides white-label robo-advisory technology that banks embed into their own platforms. Pivoted from B2C to B2B in 2015, now powering automated investment services for Wells Fargo, UBS, and regional banks. Features include portfolio management, rebalancing, tax-loss harvesting, and goal tracking. Platform integrates directly into bank dashboards so customers can invest without leaving their existing accounts. UBS made a strategic equity investment. SigFig is classified in the Wealth Management segment at the Models layer of the financial AI stack.
Who founded SigFig?
SigFig was founded by Mike Sha (Co-founder & CEO) in 2007 in San Francisco, United States. The company has been operating for 19 years.
How much funding has SigFig raised?
SigFig has raised $117M in total funding, placing the company at the Growth stage. The most recent round closed in Jun 2018. Among 31 funded Wealth Management companies, SigFig ranks #15 by total capital raised. (Source: AIFI Map directory.)
What AI technology does SigFig use?
SigFig primarily leverages Reinforcement Learning technology. Reinforcement learning for trading and portfolio optimization. Within the Wealth Management segment, 6 companies use this technology.
What market segment does SigFig operate in?
SigFig operates in the Wealth Management market segment. AI wealth management companies are transforming how individuals and institutions invest, plan financially, and manage assets. This segment spans robo-advisors, portfolio optimization engines, financial planning tools, and institutional asset management platforms.
Where is SigFig headquartered?
SigFig is headquartered in San Francisco, United States. The company operates in the Americas region. The team consists of 51-200 employees. United States is home to 324 financial AI companies tracked by AIFI Map.
Who are SigFig's competitors?
Companies similar to SigFig in the Wealth Management space include Feedzai ($431M raised), Sardine ($170M raised), Hawk AI ($83M raised), Resistant AI ($55M raised), Flagright ($8M raised). These companies operate in related areas of financial AI: Feedzai focuses on ai-native fraud and financial crime prevention platform for major banks. Sardine focuses on ai risk platform for fraud, credit, and compliance. Hawk AI focuses on ai-powered aml and fraud detection for banks and fintechs. (Based on AIFI Map classification data.)
What products does SigFig offer?
SigFig builds models-layer solutions for the financial services industry. The company's core offering: White-label robo-advisor. The platform is powered by Reinforcement Learning technology. Notable users include Wells Fargo, UBS.