About
Klarna is Europe's leading BNPL provider, now going public on NYSE (KLAR) at ~$14B valuation after raising $1.25B. Hit $2.8B revenue in 2024 (+24% YoY) with first full-year profit since 2019 ($21M net). 111M users, 790K merchants, $105B GMV. AI automated customer service saving $40M/year; workforce cut from 5K to 3.5K. Valuation fell from $45.6B peak (2021) to $6.7B (2022) before recovery.
Key Facts
- [1]Founded: Founded in 2005 in Stockholm, SE.
- [2]Funding: Total funding: $4.2B. Last round: Sep 2025. Stage: Public.
- [3]Employees: Employee count: 1,001-5,000.
- [4]Revenue: Annual revenue/ARR: approximately $2.8B.
- [5]Company Type: Public company.
- [6]Website: Official website: klarna.com.
- [7]AI Technology: Core AI/ML technologies: Predictive ML.
- [8]Region: Region: EMEA (SE).
Founders
Sebastian Siemiatkowski
Co-founder & CEO
Niklas Adalberth
Co-founder
Victor Jacobsson
Co-founder
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Klarna?
Klarna is Europe's leading BNPL provider, now going public on NYSE (KLAR) at ~$14B valuation after raising $1.25B. Hit $2.8B revenue in 2024 (+24% YoY) with first full-year profit since 2019 ($21M net). 111M users, 790K merchants, $105B GMV. AI automated customer service saving $40M/year; workforce cut from 5K to 3.5K. Valuation fell from $45.6B peak (2021) to $6.7B (2022) before recovery. Klarna is classified in the Banking & Payments segment at the Applications layer of the financial AI stack.
Who founded Klarna?
Klarna was founded by Sebastian Siemiatkowski (Co-founder & CEO), Niklas Adalberth (Co-founder), and Victor Jacobsson (Co-founder) in 2005 in Stockholm, SE. The company has been operating for 21 years. Klarna is now a publicly traded company.
How much funding has Klarna raised?
Klarna has raised $4.2B in total funding, placing the company at the Public stage. The most recent round closed in Sep 2025. Klarna generates approximately $2.8B in annual revenue. Among 38 funded Banking & Payments companies, Klarna ranks #4 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Klarna use?
Klarna primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Banking & Payments segment, 19 companies use this technology.
What market segment does Klarna operate in?
Klarna operates in the Banking & Payments and Lending & Credit market segments. AI-powered banking and payments companies are modernizing the core infrastructure of financial services — how money moves, how accounts are managed, and how banking operations are run at scale. The company also has a footprint in lending & credit, reflecting its cross-functional approach to financial AI.
Where is Klarna headquartered?
Klarna is headquartered in Stockholm, SE. The company operates in the EMEA region. The team consists of 1,001-5,000 employees. SE is home to 2 financial AI companies tracked by AIFI Map.
Who are Klarna's competitors?
Companies similar to Klarna in the Banking & Payments space include Unit21 ($92M raised), Kaaj ($4M raised), Lendbuzz ($310M raised), Stripe ($9.8B raised), Ramp ($2.3B raised). These companies operate in related areas of financial AI: Unit21 focuses on ai-powered fraud and aml platform. Kaaj focuses on agentic ai for small-business lending automation. Lendbuzz focuses on ai auto financing for underserved populations. (Based on AIFI Map classification data.)
What products does Klarna offer?
Klarna builds applications-layer solutions for the financial services industry. The company's core offering: AI-powered BNPL with agent features. The platform is powered by Predictive ML technology.
Is Klarna publicly traded?
Yes, Klarna is a publicly traded company. Annual revenue is approximately $2.8B.