About
Marshmallow builds car insurance for UK immigrants who historically paid 51% above market rates. $500M revenue run rate, profitable, 1M+ drivers insured. Raised $90M in April 2025 from Portage, BlackRock, and Columbia Lake Partners at $2B+ valuation (up from $1.25B). Uses international driving records and telematics for underwriting. One of only two UK unicorns with Black founders. Founded by twin brothers Alexander and Oliver Kent-Braham.
Key Facts
- [1]Founded: Founded in 2017 in London, United Kingdom.
- [2]Funding: Total funding: $220M. Last round: Apr 2025. Stage: Late Stage.
- [3]Employees: Employee count: 201-500.
- [4]Website: Official website: marshmallow.com.
- [5]AI Technology: Core AI/ML technologies: Predictive ML.
- [6]Region: Region: EMEA (United Kingdom).
Founders
Oliver Kent-Braham
Co-founder & CEO
Alexander Kent-Braham
Co-founder
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Marshmallow?
Marshmallow builds car insurance for UK immigrants who historically paid 51% above market rates. $500M revenue run rate, profitable, 1M+ drivers insured. Raised $90M in April 2025 from Portage, BlackRock, and Columbia Lake Partners at $2B+ valuation (up from $1.25B). Uses international driving records and telematics for underwriting. One of only two UK unicorns with Black founders. Founded by twin brothers Alexander and Oliver Kent-Braham. Marshmallow is classified in the Insurance segment at the Applications layer of the financial AI stack.
Who founded Marshmallow?
Marshmallow was founded by Oliver Kent-Braham (Co-founder & CEO) and Alexander Kent-Braham (Co-founder) in 2017 in London, United Kingdom.
How much funding has Marshmallow raised?
Marshmallow has raised $220M in total funding, placing the company at the Late Stage stage. The most recent round closed in Apr 2025. Among 45 funded Insurance companies, Marshmallow ranks #23 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Marshmallow use?
Marshmallow primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Insurance segment, 28 companies use this technology.
What market segment does Marshmallow operate in?
Marshmallow operates in the Insurance market segment. AI insurance companies are modernizing one of the oldest financial sectors, applying machine learning to underwriting, claims processing, actuarial modeling, and risk assessment across property, casualty, health, and life insurance lines.
Where is Marshmallow headquartered?
Marshmallow is headquartered in London, United Kingdom. The company operates in the EMEA region. The team consists of 201-500 employees. United Kingdom is home to 33 financial AI companies tracked by AIFI Map.
Who are Marshmallow's competitors?
Companies similar to Marshmallow in the Insurance space include Unit21 ($92M raised), Kaaj ($4M raised), Lendbuzz ($310M raised), Ramp ($2.3B raised), Brex ($1.5B raised). These companies operate in related areas of financial AI: Unit21 focuses on ai-powered fraud and aml platform. Kaaj focuses on agentic ai for small-business lending automation. Lendbuzz focuses on ai auto financing for underserved populations. (Based on AIFI Map classification data.)
What products does Marshmallow offer?
Marshmallow builds applications-layer solutions for the financial services industry. The company's core offering: AI pricing for immigrant auto insurance. The platform is powered by Predictive ML technology.