About
Motive (formerly KeepTruckin) provides fleet management software combining ELD compliance, AI dashcams, telematics, and spend management. Serves nearly 100K clients and has prevented 170K collisions through its AI safety features. Valued at $2.85B after raising $717M from Insight Partners, Kleiner Perkins, and Alphabet's GV. Filed for IPO in late 2025 with $115M quarterly revenue growing 23% YoY. Recently launched a corporate credit card and freight matching platform.
Key Facts
- [1]Founded: Founded in 2013 in San Francisco, United States.
- [2]Funding: Total funding: $867M. Last round: Jul 2025. Stage: Late Stage.
- [3]Customers: Key customers include Werner Enterprises, NFI Industries.
- [4]Employees: Employee count: 5,000+.
- [5]Website: Official website: gomotive.com.
- [6]AI Technology: Core AI/ML technologies: Predictive ML.
- [7]Region: Region: Americas (United States).
Founder
Shoaib Makani
Founder & CEO
Key Customers & Partners
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Motive (Formerly KeepTruckin)?
Motive (formerly KeepTruckin) provides fleet management software combining ELD compliance, AI dashcams, telematics, and spend management. Serves nearly 100K clients and has prevented 170K collisions through its AI safety features. Valued at $2.85B after raising $717M from Insight Partners, Kleiner Perkins, and Alphabet's GV. Filed for IPO in late 2025 with $115M quarterly revenue growing 23% YoY. Recently launched a corporate credit card and freight matching platform. Motive (Formerly KeepTruckin) is classified in the Enterprise Finance segment at the Applications layer of the financial AI stack.
Who founded Motive (Formerly KeepTruckin)?
Motive (Formerly KeepTruckin) was founded by Shoaib Makani (Founder & CEO) in 2013 in San Francisco, United States. The company has been operating for 13 years.
How much funding has Motive (Formerly KeepTruckin) raised?
Motive (Formerly KeepTruckin) has raised $867M in total funding, placing the company at the Late Stage stage. The most recent round closed in Jul 2025. Among 79 funded Enterprise Finance companies, Motive (Formerly KeepTruckin) ranks #8 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Motive (Formerly KeepTruckin) use?
Motive (Formerly KeepTruckin) primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Enterprise Finance segment, 58 companies use this technology.
What market segment does Motive (Formerly KeepTruckin) operate in?
Motive (Formerly KeepTruckin) operates in the Enterprise Finance market segment. AI enterprise finance companies are automating and enhancing the financial operations of businesses — from accounting and treasury management to financial planning, analysis, and corporate finance.
Where is Motive (Formerly KeepTruckin) headquartered?
Motive (Formerly KeepTruckin) is headquartered in San Francisco, United States. The company operates in the Americas region. The team consists of 5,000+ employees. United States is home to 324 financial AI companies tracked by AIFI Map.
Who are Motive (Formerly KeepTruckin)'s competitors?
Companies similar to Motive (Formerly KeepTruckin) in the Enterprise Finance space include Unit21 ($92M raised), Kaaj ($4M raised), Lendbuzz ($310M raised), Ramp ($2.3B raised), Brex ($1.5B raised). These companies operate in related areas of financial AI: Unit21 focuses on ai-powered fraud and aml platform. Kaaj focuses on agentic ai for small-business lending automation. Lendbuzz focuses on ai auto financing for underserved populations. (Based on AIFI Map classification data.)
What products does Motive (Formerly KeepTruckin) offer?
Motive (Formerly KeepTruckin) builds applications-layer solutions for the financial services industry. The company's core offering: AI fleet finance and management. The platform is powered by Predictive ML technology. Notable users include Werner Enterprises, NFI Industries.