About
Natural is building payments infrastructure for the AI agent economy. Raised $9.8M seed co-led by Abstract and Human Capital with Forerunner, Terrain, and founders from Bridge, Mercury, and Ramp. Enables agents to send, receive, and manage payments with businesses, consumers, and other agents. McKinsey projects agentic commerce at $3-5T globally within 5 years. Legacy rails can't handle machine-speed transactions.
Key Facts
- [1]Funding: Total funding: $10M. Last round: Jan 2022. Stage: Seed.
- [2]Employees: Employee count: 11-50.
- [3]Company Type: Token company (token-based project).
- [4]Web3: Web3 and blockchain technology company. Token-based project.
- [5]Website: Official website: naturalfinance.ai.
- [6]AI Technology: Core AI/ML technologies: Infrastructure.
- [7]Region: Region: Americas (United States).
Founders
Will Hockey
Co-founder
William Candocia
Co-founder
AI Technology
Infrastructure
AI/ML infrastructure, compute networks, and tooling
Classification
Market Segments
Tech Stack Layers
Details
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Stripe
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Revolut
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Frequently Asked Questions
What is Natural?
Natural is building payments infrastructure for the AI agent economy. Raised $9.8M seed co-led by Abstract and Human Capital with Forerunner, Terrain, and founders from Bridge, Mercury, and Ramp. Enables agents to send, receive, and manage payments with businesses, consumers, and other agents. McKinsey projects agentic commerce at $3-5T globally within 5 years. Legacy rails can't handle machine-speed transactions. Natural is classified in the Banking & Payments segment at the Infrastructure layer of the financial AI stack.
Who founded Natural?
Natural was founded by Will Hockey (Co-founder) and William Candocia (Co-founder).
How much funding has Natural raised?
Natural has raised $10M in total funding, placing the company at the Seed stage. The most recent round closed in Jan 2022. Among 38 funded Banking & Payments companies, Natural ranks #38 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Natural use?
Natural primarily leverages Infrastructure technology. AI/ML infrastructure, compute networks, and tooling. Within the Banking & Payments segment, 5 companies use this technology.
What market segment does Natural operate in?
Natural operates in the Banking & Payments market segment. AI-powered banking and payments companies are modernizing the core infrastructure of financial services — how money moves, how accounts are managed, and how banking operations are run at scale.
Who are Natural's competitors?
Companies similar to Natural in the Banking & Payments space include Stripe ($9.8B raised), Ramp ($2.3B raised), Brex ($1.5B raised), Catena Labs ($18M raised), Revolut ($2.0B raised). These companies operate in related areas of financial AI: Stripe focuses on ai-powered payments platform with fraud detection. Ramp focuses on ai-powered corporate cards and spend management. Brex focuses on ai corporate card and financial stack for startups. (Based on AIFI Map classification data.)
What products does Natural offer?
Natural builds infrastructure-layer solutions for the financial services industry. The company's core offering: Payments infrastructure for AI agent transactions. The platform is powered by Infrastructure technology.
Is Natural publicly traded?
Natural operates as a token-based project rather than a traditional equity-backed company. It is a Web3-native platform leveraging blockchain and decentralized finance.
Does Natural use Web3 or blockchain technology?
Yes, Natural incorporates Web3 and blockchain technology. Payments infrastructure for AI agent transactions. The project operates as a token-based platform. While not solely a crypto company, Natural leverages blockchain alongside its primary focus in banking & payments.