About
Niural is an AI-native global PEO running payroll in 150+ countries via EMMA SuperAgent. Raised $31M Series A led by Marathon Management with M13 and Inspired Capital. 700% ARR growth, 180%+ NRR. Customers include Polygon Labs, Tensor, Slingshot AI. Saves 60 hours/month, cuts HR/FX costs 50%, reduces payroll errors 90%. Global payroll market expected to hit $133B by 2027.
Key Facts
- [1]Funding: Total funding: $31M. Last round: Jul 2025. Stage: Seed.
- [2]Employees: Employee count: 11-50.
- [3]Website: Official website: niural.com.
- [4]AI Technology: Core AI/ML technologies: Predictive ML.
- [5]Region: Region: Americas (United States).
Founder
Karthik Rajan
Co-founder & CEO
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Niural?
Niural is an AI-native global PEO running payroll in 150+ countries via EMMA SuperAgent. Raised $31M Series A led by Marathon Management with M13 and Inspired Capital. 700% ARR growth, 180%+ NRR. Customers include Polygon Labs, Tensor, Slingshot AI. Saves 60 hours/month, cuts HR/FX costs 50%, reduces payroll errors 90%. Global payroll market expected to hit $133B by 2027. Niural is classified in the Banking & Payments segment at the Applications layer of the financial AI stack.
Who founded Niural?
Niural was founded by Karthik Rajan (Co-founder & CEO).
How much funding has Niural raised?
Niural has raised $31M in total funding, placing the company at the Seed stage. The most recent round closed in Jul 2025. Among 38 funded Banking & Payments companies, Niural ranks #35 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Niural use?
Niural primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Banking & Payments segment, 19 companies use this technology.
What market segment does Niural operate in?
Niural operates in the Banking & Payments market segment. AI-powered banking and payments companies are modernizing the core infrastructure of financial services — how money moves, how accounts are managed, and how banking operations are run at scale.
Who are Niural's competitors?
Companies similar to Niural in the Banking & Payments space include Unit21 ($92M raised), Kaaj ($4M raised), Lendbuzz ($310M raised), Stripe ($9.8B raised), Ramp ($2.3B raised). These companies operate in related areas of financial AI: Unit21 focuses on ai-powered fraud and aml platform. Kaaj focuses on agentic ai for small-business lending automation. Lendbuzz focuses on ai auto financing for underserved populations. (Based on AIFI Map classification data.)
What products does Niural offer?
Niural builds applications-layer solutions for the financial services industry. The company's core offering: EMMA AI agent runs payroll across 150 countries. The platform is powered by Predictive ML technology.