About
Normative is an AI-powered carbon accounting platform. Stockholm-based, founded 2014 by Kristian Rönn. Raised $45.4M total (€31M Series B July 2022 led by Blume Equity, Horizons Ventures backed by Li Ka-shing). Acquired Eivee (Nov 2024). Clients include Zurich, Nordea, Vodafone. Partners with UN for sustainability intelligence.
Key Facts
- [1]Funding: Total funding: $32M. Last round: Jul 2024. Stage: Early Stage.
- [2]Employees: Employee count: 51-200.
- [3]Website: Official website: normative.io.
- [4]AI Technology: Core AI/ML technologies: Predictive ML.
- [5]Region: Region: EMEA (SE).
Founder
Kristian Rönn
Co-founder & CEO
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Normative?
Normative is an AI-powered carbon accounting platform. Stockholm-based, founded 2014 by Kristian Rönn. Raised $45.4M total (€31M Series B July 2022 led by Blume Equity, Horizons Ventures backed by Li Ka-shing). Acquired Eivee (Nov 2024). Clients include Zurich, Nordea, Vodafone. Partners with UN for sustainability intelligence. Normative is classified in the Research & Data segment at the Applications layer of the financial AI stack.
Who founded Normative?
Normative was founded by Kristian Rönn (Co-founder & CEO).
How much funding has Normative raised?
Normative has raised $32M in total funding, placing the company at the Early Stage stage. The most recent round closed in Jul 2024. Among 58 funded Research & Data companies, Normative ranks #38 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Normative use?
Normative primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Research & Data segment, 10 companies use this technology.
What market segment does Normative operate in?
Normative operates in the Research & Data market segment. AI research and data companies provide the intelligence layer of the financial ecosystem — processing vast quantities of structured and unstructured data into actionable insights for investors, analysts, and financial institutions.
Where is Normative headquartered?
Normative is headquartered in Stockholm, SE. The company operates in the EMEA region. The team consists of 51-200 employees. SE is home to 2 financial AI companies tracked by AIFI Map.
Who are Normative's competitors?
Companies similar to Normative in the Research & Data space include Unit21 ($92M raised), Kaaj ($4M raised), Lendbuzz ($310M raised), Ramp ($2.3B raised), Brex ($1.5B raised). These companies operate in related areas of financial AI: Unit21 focuses on ai-powered fraud and aml platform. Kaaj focuses on agentic ai for small-business lending automation. Lendbuzz focuses on ai auto financing for underserved populations. (Based on AIFI Map classification data.)
What products does Normative offer?
Normative builds applications-layer solutions for the financial services industry. The company's core offering: AI-powered carbon accounting. The platform is powered by Predictive ML technology.