About
Personal Capital was acquired by Empower for ~$1B in 2020, bringing 2.5M users and $12.2B AUM. Now operates as Empower Personal Wealth, which surpassed $100B AUA in Oct 2025 with 25% CAGR since 2023 launch. Digital dashboard and hybrid advisory model live on under Empower brand. Founded 2009 by PayPal co-founder Bill Harris.
Key Facts
- [1]Founded: Founded in 2009 in Redwood Shores, United States.
- [2]Funding: Total funding: $271M. Last round: Aug 2020. Stage: Late Stage.
- [3]Employees: Employee count: 201-500.
- [4]Acquisition: Acquired by Empower.
- [5]Company Type: Acquired company.
- [6]Website: Official website: personalcapital.com.
- [7]AI Technology: Core AI/ML technologies: Predictive ML.
- [8]Region: Region: Americas (United States).
Founders
Bill Harris
Co-founder & CEO
Louie Gasparini
Co-founder
Rob Foregger
Co-founder
AI Technology
Predictive ML
Traditional ML algorithms for classification, regression, and scoring models
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Personal Capital (Empower)?
Personal Capital was acquired by Empower for ~$1B in 2020, bringing 2.5M users and $12.2B AUM. Now operates as Empower Personal Wealth, which surpassed $100B AUA in Oct 2025 with 25% CAGR since 2023 launch. Digital dashboard and hybrid advisory model live on under Empower brand. Founded 2009 by PayPal co-founder Bill Harris. Personal Capital (Empower) is classified in the Wealth Management segment at the Applications layer of the financial AI stack.
Who founded Personal Capital (Empower)?
Personal Capital (Empower) was founded by Bill Harris (Co-founder & CEO), Louie Gasparini (Co-founder), and Rob Foregger (Co-founder) in 2009 in Redwood Shores, United States. The company has been operating for 17 years. The company was acquired by Empower.
How much funding has Personal Capital (Empower) raised?
Personal Capital (Empower) has raised $271M in total funding, placing the company at the Late Stage stage. The most recent round closed in Aug 2020. Among 31 funded Wealth Management companies, Personal Capital (Empower) ranks #10 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Personal Capital (Empower) use?
Personal Capital (Empower) primarily leverages Predictive ML technology. Traditional ML algorithms for classification, regression, and scoring models. Within the Wealth Management segment, 14 companies use this technology.
What market segment does Personal Capital (Empower) operate in?
Personal Capital (Empower) operates in the Wealth Management and Enterprise Finance market segments. AI wealth management companies are transforming how individuals and institutions invest, plan financially, and manage assets. This segment spans robo-advisors, portfolio optimization engines, financial planning tools, and institutional asset management platforms. The company also has a footprint in enterprise finance, reflecting its cross-functional approach to financial AI.
Where is Personal Capital (Empower) headquartered?
Personal Capital (Empower) is headquartered in Redwood Shores, United States. The company operates in the Americas region. The team consists of 201-500 employees. United States is home to 324 financial AI companies tracked by AIFI Map.
Who are Personal Capital (Empower)'s competitors?
Companies similar to Personal Capital (Empower) in the Wealth Management space include Unit21 ($92M raised), Kaaj ($4M raised), Lendbuzz ($310M raised), Ramp ($2.3B raised), Brex ($1.5B raised). These companies operate in related areas of financial AI: Unit21 focuses on ai-powered fraud and aml platform. Kaaj focuses on agentic ai for small-business lending automation. Lendbuzz focuses on ai auto financing for underserved populations. (Based on AIFI Map classification data.)
What products does Personal Capital (Empower) offer?
Personal Capital (Empower) builds applications-layer solutions for the financial services industry. The company's core offering: AI-powered wealth management with human advisors (acquired by Empower). The platform is powered by Predictive ML technology.
Is Personal Capital (Empower) publicly traded?
Personal Capital (Empower) is no longer independently traded. The company was acquired by Empower. Prior to the acquisition, Personal Capital (Empower) had raised $271M in venture funding.