About
Affinda is an AI document extraction platform for HR and finance. Founded 2013 in Melbourne by Ben Toner (cousin of former OpenAI board member Helen Toner). Raised $22.9M total ($10M June 2024 at $120M valuation). Bootstrapped first decade. 1,500+ customers in 75 countries including SEEK, Deloitte, Korn Ferry. 150-200% annual revenue growth. Acquired Pathfindr for $15M (late 2025).
Key Facts
- [1]Funding: Total funding: $23M. Last round: Jun 2024. Stage: Early Stage.
- [2]Employees: Employee count: 11-50.
- [3]Website: Official website: affinda.com.
- [4]AI Technology: Core AI/ML technologies: LLM / NLP.
- [5]Region: Region: APAC (Australia).
Founder
Ben Francis
Co-founder & CEO
AI Technology
LLM / NLP
Large language models for NLP, chat, document understanding, and text generation
Classification
Market Segments
Tech Stack Layers
Details
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Frequently Asked Questions
What is Affinda?
Affinda is an AI document extraction platform for HR and finance. Founded 2013 in Melbourne by Ben Toner (cousin of former OpenAI board member Helen Toner). Raised $22.9M total ($10M June 2024 at $120M valuation). Bootstrapped first decade. 1,500+ customers in 75 countries including SEEK, Deloitte, Korn Ferry. 150-200% annual revenue growth. Acquired Pathfindr for $15M (late 2025). Affinda is classified in the Enterprise Finance segment at the Automation layer of the financial AI stack.
Who founded Affinda?
Affinda was founded by Ben Francis (Co-founder & CEO).
How much funding has Affinda raised?
Affinda has raised $23M in total funding, placing the company at the Early Stage stage. The most recent round closed in Jun 2024. Among 79 funded Enterprise Finance companies, Affinda ranks #60 by total capital raised. (Source: AIFI Map directory.)
What AI technology does Affinda use?
Affinda primarily leverages LLM / NLP technology. Large language models for NLP, chat, document understanding, and text generation. Within the Enterprise Finance segment, 17 companies use this technology.
What market segment does Affinda operate in?
Affinda operates in the Enterprise Finance market segment. AI enterprise finance companies are automating and enhancing the financial operations of businesses — from accounting and treasury management to financial planning, analysis, and corporate finance.
Where is Affinda headquartered?
Affinda is headquartered in Sydney, Australia. The company operates in the APAC region. The team consists of 11-50 employees. Australia is home to 4 financial AI companies tracked by AIFI Map.
Who are Affinda's competitors?
Companies similar to Affinda in the Enterprise Finance space include Greenlite ($20M raised), Trumid ($722M raised), Pibit.ai ($8M raised), Puzzle ($67M raised), Pilot ($222M raised). These companies operate in related areas of financial AI: Greenlite focuses on ai agents that accelerate aml reviews. Trumid focuses on ai-powered fixed income trading platform. Pibit.ai focuses on agentic underwriting platform for carriers. (Based on AIFI Map classification data.)
What products does Affinda offer?
Affinda builds automation-layer solutions for the financial services industry. The company's core offering: AI document extraction for HR and finance. The platform is powered by LLM / NLP technology.